As Art Director, I led the launch art direction for drinho® Sparkling Tea Zero, a bold new entry into the sparkling tea category for one of Malaysia’s most iconic beverage brands. This marked a significant step for Drinho, reimagining tea for a younger, health-conscious generation with a fizzy, sugar-free twist.
YEAR
2025
ROLE
Art Director
SERVICES
Art Direction
On Ground Activations
Launch Creatives
Conceptualization
TVCs
About the project
Goal
Working closely with my team, I developed original concepts and brought them to life, from early storyboard explorations to the final key visuals. The creative direction emphasized the essence of the beverage: guilt-free enjoyment, contemporary lifestyle appeal, and an energetic spark that refreshes and connects.
Smooth Scroll
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Drinho Sparkling Tea
OVERVIEW
As Art Director, I led the launch art direction for drinho® Sparkling Tea Zero, a bold new entry into the sparkling tea category for one of Malaysia’s most iconic beverage brands. This marked a significant step for Drinho, reimagining tea for a younger, health-conscious generation with a fizzy, sugar-free twist.
YEAR
2025
ROLE
Art Director
SERVICES
Art Direction
On Ground Activations
Launch Creatives
Conceptualization
TVCs
About the project
Goal
Working closely with my team, I developed original concepts and brought them to life, from early storyboard explorations to the final key visuals. The creative direction emphasized the essence of the beverage: guilt-free enjoyment, contemporary lifestyle appeal, and an energetic spark that refreshes and connects.
Smooth Scroll
This will hide itself!
This will hide itself!
Drinho Sparkling Tea
OVERVIEW
As Art Director, I led the launch art direction for drinho® Sparkling Tea Zero, a bold new entry into the sparkling tea category for one of Malaysia’s most iconic beverage brands. This marked a significant step for Drinho, reimagining tea for a younger, health-conscious generation with a fizzy, sugar-free twist.
YEAR
2025
ROLE
Art Director
SERVICES
Art Direction
On Ground Activations
Launch Creatives
Conceptualization
TVCs
About the project
Goal
Working closely with my team, I developed original concepts and brought them to life, from early storyboard explorations to the final key visuals. The creative direction emphasized the essence of the beverage: guilt-free enjoyment, contemporary lifestyle appeal, and an energetic spark that refreshes and connects.
Smooth Scroll
This will hide itself!
This will hide itself!